Making More Room For Beef

A growing beef supply won’t automatically find more room in the meat case; it will have to earn its way with differentiated quality.  That was the recent message of veteran cattle feeder Sam Hands.  Hands said his experience on the family’s integrated, Triangle H farm, feed yard and commercial Angus herd, has granted a full-circle perspective on improving genetic performance and beef quality.

“Our product will never be produced as efficiently as pork and poultry, but it is the most highly sought after, most flavorable protein package out there.  And we want to make sure it stays at the forefront of the consumer at the meat counter.”

Hands said staying at the forefront requires thoughtful decision making from beginning to end.

“So we’ve worked hard to have genetics comes back into our cow-calf operation that are not only high performance cattle from beginning to end, but particularly in the feed lot being very efficient, very productive, but when we take them to the market place we’re shooting for all the prime we can get," Hands added.

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