It’s been a topic of discussion throughout much of 2025, growing the national beef herd.  Last week, Ag Secretary Brooke Rollins addressed the issue head on.

 

“We are developing a robust plan to revitalize and diversify the U.S. beef industry for producers, processors, and consumers. We will provide more details at a rollout in mid-October," Rollins said  "Our plan will focus on opening up more working lands, expanding risk mitigation tools for our beef cattle industry."

 

What should the industry not expect within a proposed USDA cattle plan? 

 

“We have no current plans to offer any payment to beef producers,” Rollins stressed

 

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