After Two Year Hiatus, Idaho Wheat Hosts Trade Teams
For the first time since 2019, the Idaho Wheat Commission hosted trade teams this summer. Idaho Wheat Executive Director Casey Chumrau said they were very fortunate to welcome back the two teams, one from the Middle East and north Africa, with the 2nd from Peru and Ecuador. Chumrau noted these trade missions not only brings potential customers to the U.S., it shows them the entire marketing chain.
“From variety development to the farm, to vessel, and these personal relationships that are formed between our customers, the farmers and all of our agribusiness partners are really important to maintain to increase exports of U.S. wheat and Idaho wheat.”
Chumrau added it was great fun to host these teams from markets that are new for Idaho wheat. She said those in the trade teams appreciated the opportunity to see a different side of the United States and the country’s rural economy.
“They just had the times of their lives. I think they’re really surprised by the community here, and they learn a lot about a different side of their own business that they have maybe never really thought about before.”
Chumrau added the timing of these trade missions were perfect, allowing several of the reps to climb into the combine and see the harvest process from the driver seat.
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