Ybarra Named To Leadership Role At Idaho Potato Commission

The Idaho Potato Commission has a new Foodservice Promotion Director – West.  Michael Ybarra was named to the roll, following the retirement of longtime produce industry leader Armand Lobato.

The IPC said Ybarra brings nearly three decades of experience in foodservice and produce, with leadership positions at U.S. Foods, Sysco, FreshPoint, and Alliant Foodservice.  Over his career, Ybarra has served as a produce specialist, buyer, and director of national sales.  He also worked closely with the Military Joint Services Navy and managed business for major hotel and restaurant accounts, experiences that have given him a broad perspective on the food industry.

Ybarra said he was drawn to IPC by the long-standing tradition and integrity of Idaho potatoes,  He added he is eager to build strong connections across the industry.

“I’m honored to join the Idaho Potato Commission and represent such a respected brand,” said Ybarra. “I look forward to partnering with growers, shippers, processors, and foodservice operators to highlight Idaho potatoes in exciting new ways.”

“We are excited to welcome Michael to the Idaho Potato Commission,” said Jamey Higham, President and CEO. “His experience in foodservice and produce, together with his commitment to building strong industry relationships, will be a valuable asset as we continue to support the Idaho potato industry."

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