COOL

The debate over where our beef is sourced is heating up again. It’s about more than just food; it’s about trust.

Bill Bullard argues for reintroducing mandatory country-of-origin labeling for beef, highlighting its past success in providing transparency and supporting local ranchers, especially amid health concerns over imported meat.

President Trump’s idea to import more beef from Argentina has restarted the debate over mandatory Country of Origin Labeling.

South Dakota Senator Mike Rounds met recently with President Trump and Secretary of Agriculture Brooke Rollins to discuss the president’s plan to import some beef from Argentina.

South Dakota Attorney General Marty Jackley and several other attorneys general, including Idaho's Raul Labrador, are pushing for the correct use of a “Product of the USA” label for U.S. beef.

The issue of Country of Origin Labeling, or COOL, remains a top priority for many in the meat and livestock industries.  Thirty-one groups representing the cattle, farm, and manufacturing industries, in addition to consumer groups, says they want answers when it comes to restoring mandatory country of origin labeling for meat.  R-Calf ...

R-Calf USA is warning of catastrophic consequences if the 2023 Farm Bill doesn’t include reforms.  CEO Bill Bullard said the future important infrastructure components to remain competitive such as participants, cattle and markets are in jeopardy.   “And f...

A recent proposal by USDA which involves meat product labelling immediately raised the spectre of COOL, Country-of-Origin labelling, for Canadian red meat sectors.  USDA proposed that ‘only’ meat products derived from animals born, raised, slaughtered, and processed in the United States should be allowed to carry a Made in the USA label.  Back in late 2...

Issues and obstacles facing the cattle industry were just a few of the highlights from last month’s “Code of the West” convention hosted by R-CALF USA in Deadwood, South Dakota.  The 23rd Annual National Convention saw consumers and industry representatives come together to address a host of issues.  R-CALF CEO Bill Bullard s...

Consumers notice it every time they’ve visit their local grocery store. Prices for meat, specifically beef have increased quite a bit over the past couple of years. But where is that money going? Tom Sharp, President of the Oregon Cattlemen’s Association said consumers need to know those extra dollars they’re paying are not making it into the pockets of ranchers. “Those profit ...