Blueberry Council Looks To Promote Startups

On Monday, the U.S. Highbush Blueberry Council, in partnership with VentureFuel,  announced the launch of the Blueberry Boost Accelerator.  This new program is designed to discover and support emerging startups that are redefining the future of blueberries.

According to the Council, the nine-week hybrid accelerator program will connect early-stage, revenue-generating companies of products using blueberries as a prominent ingredient with top blueberry, food and Consumer Packaged Goods industry leaders to fast-track growth through expert mentorship, tailored commercialization support and strategic guidance.  Participants will receive professional brand assets like video commercials and sales materials; gain media exposure; and connect with buyers, investors and innovation leaders.

Startups will refine their pitch with 1:1 support and showcase their product at The Blueberry Convention, October 8-10 in Seattle, WA, where the grand prize winner will receive $20,000 and the runner-up will win $10,000. To be eligible, companies must have a safe, working product prototype that has been reviewed under USDA oversight.

“USHBC’s vision is to make blueberries the world’s favorite fruit by fueling demand through innovation, partnerships and research,” said Kasey Cronquist, USHBC President. “Blueberries are packed with possibilities, from health and nutrition to snacking, culinary creativity, functional ingredients and beyond. This program is about uncovering the next generation of ideas that will help blueberries earn a larger role in consumers' everyday lives."

Applications are now open and will be reviewed on a rolling basis through July 11, 2025, at 11:59 p.m. Pacific Time.  Click Here to learn more or to apply.

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