Impossible Foods recently secured Child Nutrition Labels, clearing a path towards entering the K-12 market this fall. Child Nutrition Labels are voluntary food crediting statements authorized by the USDA. The labels make it easier for schools participating in federal Child Nutrition Programs to determine how much a particular food contributes to federal meal pattern requirements for nutritionally balanced meals for children each school day.

With the Child Nutrition labels secured, Impossible Foods is kicking off K-12 pilot programs this month with school districts across the United States. Participating schools are using the product in dishes ranging from Impossible Street Tacos to Impossible Frito Pie, to Spaghetti with Impossible Meat Sauce. School district pilot participants also surveyed kids after using the Impossible items to gauge their interests.

Jessica Appelgren, Vice President of Communications at Impossible Foods, said, “Our CN Label launch is just the beginning of Impossible Foods engaging this next crucial generation.”

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