NCBA Endorses FAIR Labels Act, Co-Sponsored By Idaho Rep.

The National Cattlemen’s Beef Association has endorsed new bipartisan legislation aimed at clarifying how alternative protein products are labeled, a move supporters say will benefit U.S. cattle producers and consumers alike.

The FAIR Labels Act, cosponsored by Idaho Representative Mike Simpson, would require "clear labeling for cell-cultivated and plant-based proteins", including disclaimers that products are not derived from live animals. The bill also directs federal agencies to establish consistent labeling standards.

“Currently, there is no federal statute for labeling cell-cultivated protein products in the marketplace,” said Gene Copenhaver, NCBA President. “The FAIR Labels Act will ensure consumers can easily differentiate these products from real beef.”

“Beef is one of Idaho’s most important agricultural commodities,” Simpson said. “Falsely labeling a plant-based or lab-grown protein hurts farmers, ranchers, and consumers.  It's basic common sense to ensure that the products Americans put in their grocery carts are accurately labeled. I’m proud to cosponsor this legislation and advocate for Idaho’s cattle industry.” 

Supporters say the measure would protect U.S. ranchers by preventing misleading marketing, preserving the value of traditional beef products, and ensuring fair competition in the marketplace.

Click Here to read the FAIR Labels legislation.

The Senate companion of the FAIR Labels Act is led by Nebraska Republican Pete Ricketts (R-NE) and Pennsylvania Democrat John Fetterman.

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