Beyond Meat to Offer Chicken Imitator in Grocery Stores
Earlier this week, Beyond Meat announced it is debuting its Beyond Chicken Tenders at select retailers nationwide. In addition to the retail rollout of the plant-based chicken tenders, Beyond Meat is also increasing its retail product distribution of other Beyond Meat products at Walmart stores in which Beyond Meat products are currently sold, making this the third such expansion this year alone. The company said it will promote the Beyond Chicken Tenders as a product that contains no GMOs, antibiotics, hormones or cholesterol.
The protein in Beyond Chicken Tenders is derived from the faba bean, a nutrient-packed legume crop. Its unique qualities, the company says, make it the optimal ingredient for replicating the taste and texture of traditional chicken tenders. The retail rollout of Beyond Chicken Tenders follows the foodservice launch earlier this summer. Beyond Chicken Tenders come pre-cooked, ready-to-heat in the air fryer, oven or microwave. Starting in October, shoppers can find Beyond Chicken Tenders in select grocery stores.
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