U.S. Bison Sales Increasing

The National Bison Association last week announced U.S. bison sales have topped $340 million at the retail and foodservice level.  However, the association said continued growth is primarily constrained by the limited supply of market-ready animals.  The association’s analysis was based on the results of the latest survey of commercial bison marketers.

According to the association’s research, sales of bison meat in retail stores and restaurants have grown by 22.3% over the past two years. Further, the association’s latest survey of commercial marketers found that 94% of those businesses could easily expand sales if additional product was available.

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