marketing

USDA’s Foreign Agricultural Service awarded fiscal year 2022 funding to more than 60 U.S. agricultural organizations to help expand commercial export markets for U.S. goods. The Market Access Program focuses on consumer promotion, including brand promotion for small companies and cooperatives, and is used extensively by organizations promoting fruits, vegetables, nuts, processed products, and com

NASS will collect additional information on agricultural products marketed as local foods during 2020. Earlier this year, NASS collected detailed data on 2020 local food marketing practices. This information came from farmers and ranchers who had previously reported local food marketing activity on prior surveys and a census ...

In today's Focus On Fruit, BJ Thurlby President of Northwest Cherry Growers discusses how they plan to market in southeast Asia. If you have a story idea for the PNW Ag Network, call (509) 547-1618, or e-mail gvaagen@cherrycreekmedia.com

The U.S. Apple Association will hold the organization’s annual conference in-person this summer. The 126th Annual Crop and Outlook Marketing Conference will take place August 19th-20th In Chicago. The two-day meeting will showcase diverse speakers and topics, growers and apple business leaders from across the nation, and the always anticipated crop forecast. “S ...

B.J. Thurlby, President of Northwest Cherry Growers, talks about marketing efforts and areas of focus in the year ahead. If you have a story idea for the PNW Ag Network, call (509) 547-1618, or e-mail gvaagen@cherrycreekmedia.com

The “Beef. It’s What’s for Dinner.” brand, managed by National Cattlemen’s Beef Association, launched a new beef campaign highlighting real beef farmers and ranchers. Consumers will be invited to learn more about how cattle farmers and ranchers around the country are employing sustainable practices to care for the land and produce high-quality beef. Recent research funded by the Beef Checkof ...

Registration is now open for the 2021 Chicken Marketing Summit. The annual executive conference, hosted by WATT Global Media, is scheduled for July 18-20, 2021, at the Omni Amelia Island Resort in Fernandina Beach, FL. This year’s Chicken Marketing Summit will focus on what consumers will be looking for from protein suppliers and what strategies will be most effective for chicken marketers going f

Crunch Pak announced Monday that Andy Kimbrel has been hired to serve as as director of sales and marketing. Kimbrel comes to Crunch Pak with 12 years’ experience in the footwear industry at LaCrosse Footwear Inc., where he directed regional sales for several premium footwear brands and managed accounts such as REI, Filson, Scheels, Zappos and federal and local governments. I ...

As we prepare to welcome in a New Year, the farming community is reminded once again of the importance of advocacy, and staying off the sidelines. Cameron Mulrony, Executive Vice President of the Idaho Cattle Association said policy is constantly changing and evolving ...

How has the coronavirus pandemic impacted efforts to market local wine? David Flaherty with the Washington state Wine Commission takes a look. If you have a story idea for the PNW Ag Network, call (509) 547-1618, or e-mail gvaagen@cherrycreekmedia... Read More ...