hereford

AHA Working To Balance Sustainability For Producers And Consumers
AHA Working To Balance Sustainability For Producers And Consumers
Beef purchasers are seeking a product that is affordable, high-quality and sustainably raised. To balance producer needs with consumer demands, the American Hereford Association is optimizing research projects to identify animals that improve economic and environmental sustainability and deliver superior quality beef...
Industry Shares Opportunities To Add Value With Hereford
Industry Shares Opportunities To Add Value With Hereford
A shared sense of optimism echoed in the hallways at the American Hereford Association’s annual meeting in Kansas City: It’s an exciting time to be in the Hereford business. In 2021, the breed experienced notable growth and increased use of Hereford genetics in the commercial industry. “The An ...
Beef Consumers Seek Transparency, Trust
Understanding what motivates consumers, especially in 2020, requires complex research and analysis. Anne-Marie Roerink is a food researcher who has conducted “The Power of Meat” study for more than a decade. Before grocery store shelves were laid bare in the early days of the ongoing pandemic, she released findings from an annual study on meat-case trends and consumer behavior. She recen ... Re
Yokes Honored By Certified Hereford Beef
Yokes Honored By Certified Hereford Beef
Yokes Fresh Market was recently honored by Certified Hereford Beef for their dedication to the Certified Hereford Beef brand.  Yokes was one of five business to get the award.  CHB says Yoke’s Fresh Market has consistently been a top volume retailer for Certified Hereford Beef, marketing and promoting the brand.  The employee-owned, ret...