beef checkoff

The Beef Checkoff is undergoing a year-long process to determine direction for the organization over the next five years.  The long-range strategic planning process for the beef industry is underway, a process that pulls together key leaders from all over the country representing different sectors of the beef business.  Up...

The Beef Checkoff is undergoing a year-long process to determine direction for the organization over the next five years.  The long-range strategic planning process for the beef industry is underway, a process that pulls together key leaders from all over the country representing different sectors of the beef business.  Up...

Laurie Munns, along with her husband, Tim, owns and operates a ranch in Northern Utah and Southern Idaho.  She also just finished her first six months as chair of the Federation of State Beef Councils, which represents and supports state beef councils at the Beef Checkoff’s national level.  Munns sa...

The combined benefit of Cattlemen's Beef Board programs is 11.91 times more valuable than their costs, according to new research.  A third-party assessment by Cornell University announced details of the return on investment earlier this week. Com...

The Cattle Industry Summer Business Meeting is underway now through Thursday in Aurora, CO.  The U.S. Meat Export Federation said the group comes together twice a year to discuss current issues, as well as work on programs and initiatives.  An...

Attorneys who represent the Ranchers-Cattlemen Action Legal Fund (R-Calf) and the United Stockgrowers of America filed court documents this week challenging the constitutionality of the Beef Checkoff Programs in 15 states.  MeatingPlace.com ...

Legislation reintroduced last week seeks to reform the beef checkoff program.  The Voluntary Check-Off Program Participation Act, reintroduced by Senate Republicans Mike Lee of Utah and Rand Paul of Kentucky, would “allow producers to vote freely with their pocketbooks regarding whether they are individually satisfied with the checkoff’s performance,” according to R-CALF USA CEO Bill Bullard.   R-

The beef industry is going high-tech when it comes to promoting its products.  The “Beef. It’s What’s for Dinner” brand is launching what it calls a “beef virtual assistant.”  Chuck Knows Beef is powered by Google artificial intelligence and brings together a rancher’s knowledge, a chef’s expertise, and the humor of the average dad into kitchens across the country.  The new virtual go-to expert on

R-CALF USA, continues its litigation against the USDA and the Montana Beef Council, requiring the MBC to send all of the collected dollars to the Beef Board.  From there the MBC gets a portion of the dollars submitted by producers to give a written ‘okay’ for the state council to utilize it.  This last year...

The U.S Cattlemen’s Association has asked the USDA to crack down on how the term meat or beef are used.  Fourth generation Montana rancher Maggie Nutter told the Washington Ag Network several companies are marketing products that are generated in the lab as meat or beef.  She said...