beef checkoff

A minor tweak to the beef checkoff logo has a major impact on both consumer and producer appeal.  The Beef Checkoff logo has been around for a few years and in that time has undergone a few changes on occasion.  Positioned beneath the logo’s check mark, there has been different verbiage included through the years such as, “Beef. It’s What’s for Dinn...

A bill introduced in Washington’s legislature would have raised the beef checkoff from $1 to $2.   President of the Cattle Producers of Washington Scott Nielsen testified against the bill in Olympia says this would be a huge detriment to the cow-calf sector. “T...

A proposed increase to the beef checkoff in Washington has gotten producers attention, many of whom seemed to be opposed.   The Northwest Farmers Union was in Olympia last week testifying about the increase and Kent Wright said their message was clear.  ...

A bill that cleared the Washington state House this session, would change the priority of how Beef Check-off dollars are used.  Representative Tom Dent, one of the chief sponsors of HB 2073, told the Washington Ag Network the discussions started last year in the Senate, where lawmakers discussed altering the check-off’s priorities.  Dent sai...

A federal judge this week sided with R-CALF by recommending the Montana U.S. District Court grant a preliminary injunction request by R-CALF in a case involving the beef checkoff.  The injunction would stop the Department of Agriculture from allowing the Montana State Beef Council to use checkoff dollars to fund its advertising campaigns.  Me...

The Beef checkoff recently wrapped up its 30-Day Protein Challenge.  And the Check-off’s Melissa Jackson says this year’s results surpassed 2015.   “The program is built around educating consumers on the benefits of consuming protein, like nutrient-rich beef, throughout the day, including breakfast, lunch, dinner and snacks.”   To learn more abo...

The American Farm Bureau Federation and the Beef Checkoff have partnered together to build a website that can educate young people about beef.   Executive Director of the Farm Bureau Julie Tesch said the program, called “On the Farm” is designed for teachers who don’t have a lot of experience with ag.   “We want to e...

The second annual Beef Checkoff 30-Day Protein Challenge is running this month.   Chairman of the Checkoff’s Nutrition and Health Committee Clay Burtrum said this could benefit the cattle industry.   “Everybody is looking for the new wave or the new way to lose weight or meet those protein needs in meals.”   And with 2/...

A bill in the Washington State Legislature that would have increased the Washington State Beef Checkoff fee to $2.50 total failed to make it to the Governor’s desk this session.   But President of the Cattle Producers of Washington Nate Hair says producers can’t breathe easy yet.   “It’s g...