animal traceability

Study Finds Consumers Want Protein Source Transparency
Merck Animal Health recently announced the results of its first-ever consumer transparency research study.  It finds that two-thirds of consumers say transparency in animal protein is extremely or very important.  The study focused on consumers’ growing interest in transparency and its importance in purchasing decisions and brand trust.     For those that...
NCBA Statement on USDA’s Proposed Traceability Rule
National Cattlemen’s Beef Association President-Elect Todd Wilkinson recently released a statement on the USDA’s proposed rule on electronic identification for transporting cattle over state lines.   “As USDA has worked toward a nationally significant traceability program, NCBA has engaged with industry stakeholders and USDA to ensure that cattle producers are represented and protected,” said Wilk