The late April Supreme Court ruling in Mexico allowing for the import of U.S. potatoes is being celebrated by American growers. Frank Muir, President and CEO of the Idaho Potato Commission, said this has been a long battle for growers across the Gem State and across the nation.

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“I think what will happen in Mexico is folks there will see not only U.S. potatoes coming into the country, but also a promotion of potatoes in general. That’s one of the things the Commission will do for Idaho is develop programs that expand the various programs that we’ve done in the 26-kilometer area beyond that.”

Last month’s ruling affirms that the Mexican government does indeed have the authority to issue regulations about the import of agricultural and food products, including fresh U.S. potatoes. Muir believes that Idaho potatoes have strong brand recognition in Mexico and they will be able to reach new clients and customers with education and outreach.

“This is a long-term plan. It’s not like we’re going to start shipping potatoes next week into Mexico beyond the [26-kilometer] limit. There are still some things that need to get worked out between the two governments. A lot of those things were agreed to under other trade agreements. We’re hoping it will happen very quickly.”

Muir added one of the benefits of exporting to Mexico is that there are larger families and that potatoes can provide a healthy meal for many people at a relatively low cost. ​




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