PepsiCo, Unilever Launch “STEP up for Agriculture”

Leading retail and global food and beverage companies including PepsiCo and Unilever have announced the launch of Supporting Trusted Engagement and Partnership up for Agriculture, better known as STEP up for Ag.

It’s a pre-competitive initiative designed to strengthen the capacity and sustainability of farmer-facing support organizations across North America.  STEP up for Agriculture, a first-of-its-kind collaboration to scale regenerative agriculture through locally tailored support systems.

Company Officials Say This Effort Will Build Resiliency

Company officials say STEP up for Ag will strengthen farmer-facing organizations by providing tools, training, and funding to accelerate adoption of sustainable practices and build resilient supply chains.

PepsiCo says the initiative supports its company goal to transition 10 million acres by 2030, by strengthening farmer support organizations and advisory ecosystems needed to deliver this transformation. Expansion is already underway in Europe, beginning with a pilot in Spain—marking a global push toward regenerative agriculture.

The initiative’s leaders say system change requires collective action, and this initiative brings together companies, nonprofits, and farmer-led groups to drive meaningful, scalable transformation in agriculture.

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