Plant-Based Product Survey Shows Continued Support

The Plant-Based Products Council released its 2025 Consumer Trends Research, revealing overwhelming public support for plant-based products.  This is the sixth year the Council has conducted annual research to track consumer awareness, perceptions, and purchasing behavior related to plant-based products.  

“This year’s research makes one thing unmistakably clear: Americans see plant-based products as the future,” said James Glueck, executive director of the Plant Based Products Council.  

The 2025 Consumer Trends Research shows 71% of consumers are familiar with plant-based products and 85% of consumers view plant-based products favorably.  Up to 68% of consumers say they use plant-based products at least monthly, while 63% of consumers say they purchase plant-based products at least monthly.

Almost three in four consumers support policy incentives and government investment in the American ag bioeconomy.

The findings show plant-based products are firmly established as a mainstream consumer expectation and not a niche trend.

Click Here to check out those results.

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