Plant-based Protein Eaters: It’s About Taste

New results from a research firm shows U.S. adults who eat plant-based proteins do so for taste above all other factors.  Research firm Mintel reports 52% of adults surveyed say taste is the top reason for the choice, outranking diet concerns at 10%, animal protection at 11%, the environment at 13%.  The second most popular response was health, which came in at 39%.

Meatingplace reports the research was based on responses from more than 1,800 U.S. internet users aged 18 or over that eat plant-based proteins.  The study also indicated that 46% of Americans agree that plant-based proteins are better for you than animal-based options.  However, Mintel senior analyst Billy Roberts notes that overall consumption of plant-based proteins remains low.

The Mintel survey showed that 67 percent of Americans agree that meat is essential to a balanced diet and 51 percent believe a meal is not complete without meat.

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