2025 has been an exciting year for the John Deere See and Spray Technology, which company official said hit a major milestone. Josh Ladd, marketing manager at John Deere, said See and Spray covered a lot of acres this year.

 

“We actually covered over five million acres across North America, that's in the United States and Canada, and just to put that into perspective, we're talking about a size of ground that's larger than the state of New Jersey," Ladd said.  "We saw across those acres an average savings of nearly 50 percent. And the best part is, we're not even done for the year. We know that as harvest is wrapping up, we're going to have customers across the U.S. and parts of Canada that are going to be doing some cleanup passes with fallow, so I'm very excited about the acres yet to be covered for the rest of this season.”

 

Over 1,000 Machines In The Field

 

Ladd talked about the feedback John Deere had received from producers.

 

"We had over 1,000 machines in fields, which were just new customers, new states, even new countries that had an opportunity to experience See and Spray firsthand," he said.  "Last year, we talked about that, with this technology, there was a lot of conversation and belief that there's no way that a sprayer going 15 miles an hour is able to detect a weed a quarter inch by quarter inch and appropriately spray and deliver that weed mortality. And this last year, we saw so many operations that we're able to experience that value firsthand, and ultimately see a yield improvement as well. We recently released a white paper that shows that in soybeans using targeted application with See and Spray, we saw a yield improvement of up to 4.8 bushels per acre, with the average improvement of two bushels an acre, so not only the ability to save product, but now also deliver a better yield outcome at harvest.”

 

What's New In The Year Ahead?

 

After releasing a software update that included three big feature updates in 2026, Ladd said more great improvements are on the horizon.

 

“One of the other things that we're really excited about for the 2026 season is we're introducing a new unlimited license that's specifically designed for high-use operations for See and Spray, for customers that are maybe doing broad-scale applications or doing some custom applications for other farmers in their area," Ladd said.  "This unlimited option is going to simplify the per-acre planting and give them more control over some of those in-season decisions we know they're going to have to make. I always say, with See and Spray, it's not a matter of if, but just a matter of when. And so, we think about new crop models that we continue to work on. We talk to customers with small grains and sugar beets and peanuts and potatoes and everything in-between, and we continue to make progress on those models.”

 

Help Is Available

 

Ladd talked about the steps farmers can take to access the technology.

 

"Any questions on See and Spray, our Website is a great resource for some of those higher-level questions that you may have," he said.  "But once you want to take the technology for a test run or experience it on your own farm, I would really encourage you to talk to your John Deere dealer. They are a phenomenal resource. They're well-staffed. They're well-trained. They've been with us on this journey for See and Spray over the last few years, and they can really set your operation up for success, whether you're looking to do a demo or maybe jump in head-first with a See and Spray Premium or See and Spray Ultimate machine."

 

Click Here to learn more about John Deere's See and Spray Technology.

 

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