Growth Energy Launches New Consumer Campaign
Last week, Growth Energy launched a new consumer campaign to encourage drivers to choose biofuels. During the organization’s 12th Annual Executive Leadership Conference, Growth Energy announced the effort that seeks to raise awareness about biofuels’ positive environmental benefits. Through a series of targeted digital content, advertising, and digital media, the Get Biofuel campaign aligns biofuel benefits to an empowerment message titled “Fuel Beyond.”
Growth Energy CEO Emily Skor said, “Our industry’s passion for showcasing the benefits of biofuels is unparalleled, and I’m thrilled to unveil this new initiative.”
The website, GetBioFuel.com, outlines the benefits of biofuels and encourages drivers to choose biofuel blends at the pump. The website tells consumers biofuel cuts greenhouse gas emissions by 46%.
The pilot campaign for the initiative launched on Earth Day, April 22, 2021, in the Raleigh, NC and Salt Lake City, UT media markets, and is slated to expand nationally in fall 2021.
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