Beef Board Study Proves Product Quality, Disproves Misinformation

The Cattlemen’s Beef Board conducts a study every five years analyzing the return on investment for the country’s beef producers.

“We also see what it does for the economy as a whole. It's created almost 50,000 jobs a year, additional jobs just by having these checkout programs and the impact on the GDP.   But also, for consumers, I think what we've seen is a lot of this research has come out, and we gauge, you know, consumer sentiment," said Greg Hanes CEO of the Cattlemen’s Beef Board.  "What are the hot buttons?  What are they looking for?  You know, is quality good?  What do they like and not like?  That helps drive the industry, and a lot of the research when the programs were coming out, we knew the beef quality wasn't as high, and this has led the industry to shift directions, improve the genetics, improve how we feed the animals, and now, when you eat beef, pretty much every time, you're going to have a really good eating experience, and so I think just the fact that it's improved the product for the consumers.  We've listened to what they want. We're seeing that demand even with high beef prices right now.”

Hanes said the study combats misinformation about U.S. beef.

“The consumers continue to pay that because they realize, like, yeah, beef is super healthy for us," Hanes said.  "It's nutritious, it tastes great. It's not bad for the environment because there's a lot of misinformation that beef is causing all the global warming, but in the research, we've shown beef has a positive impact. So, getting all this kind of information out there, I think, is good for the consumers to know as well so they can eat beef and be confident that this is good for me and the environment.”

Click Here to learn more about the Cattlemen’s Beef Board.

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