USW Takes Quality Report On The Road

U.S. Wheat Associates recently released its annual Crop Quality Report, bringing together producers, researchers, and industry professionals before taking the findings on a global tour to meet directly with customers.

“This year, we had a big year.  We reached, by our calculations, more than 1,700 millers and bakers in different parts of the world.  We conducted 37 seminars in 45 countries.  It's the highest attendance we've had in over five years, which is good news," said Ralph Loos director of communications and global outreach with U.S. Wheat Associates.  "And our response from the people who were there was really encouraging. You know, there's a lot of competition us wheat is facing right now, and they're seeing that in the pricing right now. There's just a lot of wheat on the market. There's a lot of competition. So, these kinds of seminars, these crop quality seminars. It's beneficial to us, because no other country does that, and our customers really appreciate it.”

Loos said USW will be working this year with USDA’s America First Trade Promotion Program to enhance export opportunities for U.S. wheat producers in 2026.

Visit U.S. Wheat Associates' Website to check out the Crop Quality Report for yourself.

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