transparency

Study Finds Consumers Want Protein Source Transparency
Study Finds Consumers Want Protein Source Transparency
Merck Animal Health recently announced the results of its first-ever consumer transparency research study.  It finds that two-thirds of consumers say transparency in animal protein is extremely or very important.  The study focused on consumers’ growing interest in transparency and its importance in purchasing decisions and brand trust.     For those that...
NCBA: Grassley Bill Not Solution Industry Needs
NCBA: Grassley Bill Not Solution Industry Needs
arlier this week, Iowa Senator Chuck Grassley introduced legislation to address transparency in the cattle market. But not everyone in the industry likes the proposal. Supporters of the legislation say the bipartisan bill intends to foster efficient markets while increasing competition and transparency among meatpackers who purchase livestock directly from independent producers ...
NCBA Sets 2021 Policy Priorities
NCBA Sets 2021 Policy Priorities
The National Cattlemen’s Beef Association set its Top 2021 Policy Priorities that feature a focus on advocating for a business climate that increases opportunities for producer profitability. “There’s no doubt last year was a difficult one for cattle producers and we must work to implement sound policy and focus our attention on the legislative and regulatory areas that’ll give U.S. cattle produc
Beef Consumers Seek Transparency, Trust
Understanding what motivates consumers, especially in 2020, requires complex research and analysis. Anne-Marie Roerink is a food researcher who has conducted “The Power of Meat” study for more than a decade. Before grocery store shelves were laid bare in the early days of the ongoing pandemic, she released findings from an annual study on meat-case trends and consumer behavior. She recen ... Re