james michael

This year's Cherry Institute is going virtual. Northwest Cherry Growers Vice President of Marketing James Michael said this year's event will feature the same quality of information growers have enjoyed year after year at in person events ...

In a year where Northwest cherries are hitting the grocery stores later than in the last couple of seasons, marketing will be even more important for local cherry growers.  James Michael with NW Cherries told the Washington Ag Network they have stepped up efforts to increase awareness not only of the quality of local cherries, but also the health benefits.  He...