consumers

The livestock industry continues struggling with many unknowns as packing plants try to reopen nationwide. Some of the biggest questions haunting the industry: will scared plant workers come back? Will there be enough personal protective equipment ...

Because of stay at home orders nationwide, consumers are staying home, eating at home, and that’s translated into many families purchasing more and more meat. Julie Anna Potts, North American Meat Institute President and CEO, said the demand is not a result of more people saying home and hording. ...

Truth in Labeling has been a topic of discussion during the short 2020 legislative session in Olympia, leading to several proposed bills that will impact the farm community.  One, proposed by Representative Joel Kretz looks to require retailers to post a sign in the immediate vicinity to distinguish between “USA beef and “imported” products.  For beef to quality ...

Pear Bureau Northwest's Jeff Correa talks about efforts underway to remind consumers that fresh pears are a great addition to the menu this time of year.           If you have a story idea for the Washington Ag Network, call (509) 547-1618, or e-mail gvaagen@cherrycreekradio.com...

According to the AARP the average older American takes 4.5 prescription drugs, typically on a persistent basis, and 72% say they are concerned about finding affordable medications.  With one-third of U.S. farmers over the age of 65, AARP’s Sean Voskuhl says the impacts of rising prescription drug costs are sharply felt across rural America.   “...

According to the AARP the average older American takes 4.5 prescription drugs, typically on a persistent basis, and 72% say they are concerned about finding affordable medications.  With one-third of U.S. farmers over the age of 65, AARP’s Sean Voskuhl says the impacts of rising prescription drug costs are sharply felt across rural America.   “This...

Most consumers may remember the popular “Got Milk?” advertising campaign of the 1990's or more recently how the National Dairy Council’s Fat Research has fueled a resurgence of butter and whole milk consumption.  For consumers today, a wealth of information is never more than a click away.  And when it comes to...

Today’s consumer wants to know from where their food comes.  But as consumers become further removed from the farm, it’s challenging to provide consumers with all the information they demand.  Melissa Brewer, director of communications at Certified Angus Beef LLC, said today’s consumer is very different than consumers from just a generation ago.   “Today they are co...

A minor tweak to the beef checkoff logo has a major impact on both consumer and producer appeal.  The Beef Checkoff logo has been around for a few years and in that time has undergone a few changes on occasion.  Positioned beneath the logo’s check mark, there has been different verbiage included through the years such as, “Beef. It’s What’s for Dinn...