Report: Gen Z Prefers Quick Service Restaurants
Older Gen Zers in the United States, those between the ages of 18-24, are discerning when choosing restaurants, according to new data by the NPD Group. Although price matters to this group, their taste preferences and definition of value dictate the type of restaurants they visit. As a result, Gen Zers skew towards quick service restaurants, particularly fast casual, that balance value and focused menu.
In the 12 months ending July 2022, Gen Zers made five billion restaurant visits, 4.3 billion visits were to quick-service restaurants, and 736 million were to full-service restaurants. Overall quick service traffic was flat compared to a year ago, while Gen Zers fast-casual visits were up 4% in the period compared to a year ago. Gen Zers favor major fast-casual chains that provide the menu items they want, value for the money, and messaging that reflects their interests, like organics and sustainability.
For the entire report, check out NPD's Website.
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