Pear Bureau Northwest Announces New Leadership

Pear Bureau Northwest unveiled the organization’s newly elected officers Thursday morning.  The new officers were elected during the pear industry meetings in Portland in late May.  Mike Taylor of Wenatchee was selected board chair, with Scott Martinez from Medford elected 1^st Vice Chair.  In addition, Jordan Matson of Yakima was named 2^nd chair, while Don Bison, also of Yakima was elected to the 3^rd chair position.

All terms run through the end of June 2020.

"I would like to recognize the new PBNW and Fresh Pear Committee officers elected to represent the organization," said PBNW President and CEO Kevin Moffitt. "As PBNW continues to find new ways to innovate the pear category and build consumer demand for Northwest pears, it is important to have strong partnerships and collaborations. The leadership that the industry puts in place is an important factor to keeping momentum and consumption high and always pushing the industry forward."

The newly elected officers, as well as the rest of the board members, will continue to work as voices and representatives of the fresh pear industry as a whole. They are looking forward to helping steer the industry in new directions and to playing a pivotal role in making decisions for the Fresh Pear Committee and PBNW.

"The pear industry is entering a time frame of increased focus on consumer satisfaction, as well as innovative marketing ideas and programs," stated Mike Taylor, Vice President of Sales and Marketing at Stemilt Growers LLC. "I am honored to take my turn as Chair of the PBNW board of directors. I am very pleased to work with the board as well as Kevin [Moffitt] and the PBNW staff in these exciting times."

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