PBNW Reminds You To Make Pears Part Of A Healthy Diet

To mark February as American Heart Month and March as National Nutrition Month, Pear Bureau Northwest is reminding consumers the importance of a healthy diet.  And that diet includes fresh pears.  Kathy Stephenson with PBNW told the Washington Ag Network pears are much more than a sweet treat.

“It is #3 on the list of highest fiber fruits that are found in the grocery store, behind blackberries and raspberries.  So, not only is it available year round, it’s also really cost effective as a high fiber source for families.”

Stephenson said they’ve also taken to social media to remind, especially young consumers, the importance of eating fruit throughout the day.  She said the #WhatsInYourFruitBowl campaign is an effort by the entire industry.

“Why don’t we work together as a fruit industry, so we reached out as the pear bureau to a bunch of fruit vendors, whether that’s Dole and their bananas, or some of the cirrus providers as well as California avocados and mangos.”

Stephenson says it’s also important to stress the importance of purchasing fresh pears because, as she put it, they are typically an impulse purchase, unlike apples, oranges, and bananas.

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