The 2019 Cattle Industry Convention and Trade Show kicks off Wednesday in New Orleans, and organizers say it could be a record-setting event.


"It's a great city,” said National Cattlemen’s Beef Association president elect Jennifer Houston.  “It's a city with a lot of character and a lot of charm, and we're going to do a lot of business here too, so I'm really excited. The convention facility is beautiful. We're right on the river, so you get the charm of the Mississippi, and I think it's going to be a great convention."


During the convention, there will be several events, both educational and fun, for attendees to participate in, including a private concert with country music’s Big & Rich and one of the largest trade shows in the industry.  But for Houston, it is the business meetings that really have her excited.


"I'm a nerd,” Houston said.  “I really like the business meetings. I like getting in the committees, whether it's a check-off committee or a policy committee. And getting the work done and giving our staff and our officers their marching orders for the next year. We're going to have robust discussion on things such as traceability.  We're going to have a sustainability summit, we're going to talk about the work we're doing there."


The convention runs January 30th to February 1st. To learn more visit the NCBA’s website.



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