Dairy Checkoff Reports Gains in Sales and Export Markets

Dairy Management Incorporated is highlighting growth in dairy sales, consumer demand, and export markets in its 2025 annual report. The organization, which manages the national dairy checkoff, says partnerships with foodservice, retail, and dairy companies helped launch more than 30 new dairy-focused products last year. Those partnerships generated an additional 516 million pounds of milk-equivalent demand.

DMI said the “We Are Family” online sales campaign generated nearly 70 million dollars in additional dairy sales over two years, including a 3.41% sales increase during the 2025 campaign.

Internationally, U.S. dairy exports reached 9.63 billion dollars in 2025, up 15% from the previous year and just short of the record set in 2022.  International partnerships also helped generate an estimated 1.5 billion additional pounds of milk-equivalent export volume.

Photo: DMI

DMI Chair Marilyn Hershey said transparency and accountability are essential to showing farmers and importers how their checkoff investments are being used.

Click Here to view the entire report.

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