“Beef. It’s What’s for Dinner,” Returning for the Holidays

The holidays may look a little different in 2020. However, the National Cattlemen’s Beef Association and the Beef Checkoff want one thing to remain the same, and that’s beef.

“Beef. It’s What’s for Holiday Dinner.”

For the first time since 2003, the iconic “Beef. It’s What’s for Dinner” brand will be on television. It will air a limited number of ads during the Hallmark Channel’s Countdown to Christmas movies. The campaign released a successful video last year called the “Drool Log.” It’s a two-hour video of a Beef Prime Rib slowly cooking over an open flame. NCBA shortened the video to 15 seconds in the ads that will appear in late November and through December on the Hallmark Channel.

In addition to bringing the brand back to television, the “Beef, It’s What’s for Dinner” brand will help consumers learn how to make the perfect holiday meal through fully integrated digital and social media work.

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