Jesse Austin

During the U.S Meat Export Federation’s Strategic Planning conference in mid-November, USMEF Vice President of Marketing Jesse Austin provided pork producers with an update on two areas that are critical for success in Japan; chilled port and ground seasoned pork. Aus ...

Consumers have changed their habits because of the coronavirus pandemic, but that’s not all bad news. According to the U.S. Meat Export Federation, U.S. Red Meat is thriving in convenience stores in Japan. Jesse Austin, USMEF Vice President for Marketing, said with over 58,000 convenience stores across Japan, they continue to be a dominate source for Japanese consumers to purchase American beef

This is an exciting time at the U.S. Meat Export Federation.  And Vice President of Marketing Jesse Austin said the buzz is thanks exclusively to the new U.S./Japan trade agreement that went into effect January 1st.  Austin said having the tariff disadvantage removed will be a huge benefit that can’t be ignored.   “That ...