
Beef Checkoff Recognizes Farmers and Ranchers for Keeping Beef on the Table
As Americans fired up their grills for Memorial Day, the “Beef, It’s What’s for Dinner” campaign highlighted the hard-working beef farmers and ranchers who make grilling season possible. They did so with a new video, released on Memorial Day, that takes consumers on a dawn-till-dusk workday of raising beef, doing so in just 30 seconds. As the video ends, it
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