American Hereford Association

Beef purchasers are seeking a product that is affordable, high-quality and sustainably raised. To balance producer needs with consumer demands, the American Hereford Association is optimizing research projects to identify animals that improve economic and environmental sustainability and deliver superior quality beef...

Better genetics are quickly becoming the hero to developing sustainable, efficient cattle herds.  For instance, ten years ago, the American Hereford Association began using an evolved version of conventional EPDs called “Genomic-Enhanced EPDs” to aid in better cattle breeding decisions.  As cattle prod...

The American Hereford Association is partnering with Colorado State University on a research project regarding sustainable genetics. AHA executive vice president Jack Ward said individual cattle producers and the collective beef industry will continue to get asked to do more with less as it relates to environmental and economic sustainability ...

A shared sense of optimism echoed in the hallways at the American Hereford Association’s annual meeting in Kansas City: It’s an exciting time to be in the Hereford business. In 2021, the breed experienced notable growth and increased use of Hereford genetics in the commercial industry. “The An ...

Understanding what motivates consumers, especially in 2020, requires complex research and analysis. Anne-Marie Roerink is a food researcher who has conducted “The Power of Meat” study for more than a decade. Before grocery store shelves were laid bare in the early days of the ongoing pandemic, she released findings from an annual study on meat-case trends and consumer behavior. She recen ... Re