Global research released last week showing consumers are open to pivoting to cultivated meat in the future. The study was released by Aleph Farms, a cultured meat startup based in Israel, with an office in the United States.

Their research claims many consumers were not familiar with cultivated meat. Yet, upon being presented with a description, the respondents, on average, imagined that cultivated meat could make up about 40% of their future meat intake, with conventional meat constituting around 60%. The survey included roughly 2,000 U.S. consumers and 2,000 UK consumers.

In addition, the study showed patterns of greater openness to trying such products by younger generational groups: 87-89% of Gen Z adults, 84-85% of Millennials, 76-77% of Gen X, and 70-74% of Baby Boomers were at least somewhat open to trying cultivated meat.

An Aleph farms representative states the organization's vision "is to provide a better alternative to industrial livestock farming.”

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