Study Shows Consumer Attitudes on Cultivated Meat
Global research released last week showing consumers are open to pivoting to cultivated meat in the future. The study was released by Aleph Farms, a cultured meat startup based in Israel, with an office in the United States.
Their research claims many consumers were not familiar with cultivated meat. Yet, upon being presented with a description, the respondents, on average, imagined that cultivated meat could make up about 40% of their future meat intake, with conventional meat constituting around 60%. The survey included roughly 2,000 U.S. consumers and 2,000 UK consumers.
In addition, the study showed patterns of greater openness to trying such products by younger generational groups: 87-89% of Gen Z adults, 84-85% of Millennials, 76-77% of Gen X, and 70-74% of Baby Boomers were at least somewhat open to trying cultivated meat.
An Aleph farms representative states the organization's vision "is to provide a better alternative to industrial livestock farming.”
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