USDA Promotes New Voluntary “Product of the USA” Label

Since the start of the year, USDA has had a voluntary “Product of USA” standard in place for meat, poultry, and egg products.

“Born, raised, harvested, and processed here in this country, which is a change," Ag Secretary Brooke Rollins said Tuesday.  "It all has to happen in this country. And that's what the label is all about. No shortcuts, no exceptions, and no confusion.”

On National Agriculture Day, Agriculture Secretary Brooke Rollins announced a new effort to increase consumer understanding of what the label means.

“We are thrilled to announce a new public awareness campaign that is sure to go viral, entirely focused on supporting American meat, poultry, and egg products that truly are a product of the USA,” the Secretary said. 

More information about Product of USA labeling, including enforcement and promotion, can be found on the Department’s Website. 

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