NMPF Asking for Ruling against Blue Magic Cashew Milk

The National Milk Producers Federation has reached out to the Food and Drug Administration and the California Department of Food and Agriculture to take what they call, “enforcement action” against Blue Magic Cashew Milk.

President and CEO of the NMPF Jim Mulhern called the product an affront to consumers noting, “It’s obvious that this beverage is not a nutritional substitute for real milk, regardless of its desire to co-opt dairy terms.”

This is the second time NMPF has raised objections to Blue Magic Cashew Milk and is part of a campaign by the dairy industry to get the FDA and other regulators to stop marketplace confusion by limiting milk to only produced by cows or other animals.

Mulhern says none of what he calls imitators can match milk in terms of nutritional quality.

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