Nestle is eliminating artificial flavors and colors from some U.S. ice-cream products as the world’s biggest food company steps up efforts to remove additives from its portfolio.  The maker of Dreyer’s ice cream will alter more than 100 products with a host of changes, including ditching high fructose corn syrup and GMO ingredients.  Nestle, whose brands also include Haagen-Dazs and Skinny Cow, said in a statement this week it will use more real fruit and fresh milk from cows not treated with artificial growth hormone, and reduce the amount of sugar by 11%, on average, in certain items.  Nestle’s move follows similar reformulations of other products and reflects a wider trend in the food industry as consumers increasingly clamor for fare that’s less processed, with fewer ingredients.

 

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