The National Cattlemen’s Beef Association denounced Google’s decision to bias consumers against beef through their new sustainability search feature.  NCBA says that feature provides inaccurate climate information about cattle production.


“Google is using its billions of dollars of resources to target cattle producers and ignore the science that demonstrates beef’s sustainability and value to the environment,” said NCBA President Don Schiefelbein.  “Cattle producers have a record of continuous improvement, which has led to the U.S. recording the lowest global greenhouse gas emissions from beef while contributing to the world’s food security.”


NCBA also said cattle production protects green space, upcycles grass and forages, and provides consumers with a lean source of protein packed with essential nutrients.


“Google should seriously reconsider this feature,” Schiefelbein added.


NCBA points out that livestock play an important role in protecting open spaces and accounts for only a very small portion of greenhouse gas emissions.


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