The National Cattlemen’s Beef Association and National Farmers Union support the top to bottom review of the Product of the USA label. The review, announced last week by the USDA, follows a vote to strengthen the regulation by the Federal Trade Commission.

NCBA President Jerry Bohn says, “NCBA members have voiced concerns about the potentially misleading use of the label and we thank USDA for responding to those concerns.”

National Farmers Union has long been concerned about the label, which is legally applied to beef and pork that was born, raised, and slaughtered in another country but processed in the United States. The organization recently urged FTC and USDA to strengthen voluntary U.S. origin claims on labels and penalize those who incorrectly label products.

NFU President Rob Larew said, “This isn’t just a problem for consumers – it hurts farmers and ranchers, who can’t differentiate their product or earn a premium for offering a local option.”

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