Beef-bacon Burger Hitting the Consumer Market

Consumers will soon see a 50/50 beef-bacon burger on store shelves.  Meatingplace reports Coastal Ltd. has secured a licensing agreement with Jensen Meat Company to bring the Slater's 50/50 burger to the grocery store.  Slater’s 50/50, a Southern California restaurant chain, takes its name from its patented 50/50 burger patty.

The product initially will be introduced to 77 Sam’s Club locations in Southern California and six in the Dallas market this month.  A Jensen Meats official says “bacon-mania shows no signs of receding,” noting the huge demand for bacon products that has sent national bacon reserves to a 50-year low.

The company estimates that gross sales of the product in the first year could exceed $10 million.  Jensen Meat is a San Diego-based processor of ground beef products, and Coastal Ltd. is a San Diego-based licensing and brand management agency.

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