National Dairy Checkoff

A Chicago-based start-up company has launched GoodSport, a sports drink that’s 97% dairy and aims to compete nationally against leading brands. GoodSport is already available on the Company Website, and will soon be available on Amazon, but broader retail distribution is planned for later this year. T ...

Dairy Management Inc. and the U.S. Dairy Export Council announced the promotion of Krysta Harden from chief operating officer to President and CEO. Harden was named COO in May 2020. During that time, she continued her role as executive vice-president of global environmental strategy for DMI, which manages the national dairy checkoff for 34,000 dairy farmers ...

The dairy-checkoff funded Innovation Center announced it signed a Memorandum of Understanding with the EPA. The center said the MOU will open doors for increased collaboration in areas of mutual interest and allow the agency to gain a deeper understanding and support for U ...

Promotion and marketing have always been key to the success of the dairy industry. As a dairy farmer and long time supporter and board member of the National Dairy  Checkoff Program, Allen Merrill has seen all forms for promotion for his product. Yet ...