consumer

Zimmerman Anticipates Better Days Ahead For Cattle Industry
Zimmerman Anticipates Better Days Ahead For Cattle Industry
Zimmerman Anticipates Better Days Ahead For Cattle Industry
The past couple of years have been challenging for the cattle industry across the Pacific Northwest and across the nation.  But one economist says he expects better days ahead.  Lance Zimmermann, beef industry research analyst with Rabobank, says going through the pandemic period of 2020, 2021 and even early 2022 the consumer, much like the cattle producer, was a victim of the supply chain.   “Tod
Perdue: Farmers Help American Consumers In A Variety Of Ways
Perdue: Farmers Help American Consumers In A Variety Of Ways
Perdue: Farmers Help American Consumers In A Variety Of Ways
It has been long noted the importance of American agriculture's productivity regarding cost savings for consumers and in turn, more disposable income available.   "The affluence of having a less disposable income on our food enables them to purchase other things,” said Agriculture Secretary Sonny Perdue.  “I think...
Farm Bureau Hosts Consumer Engagement Training
Farm Bureau Hosts Consumer Engagement Training
Farm Bureau Hosts Consumer Engagement Training
The American Farm Bureau recently held a training session in Washington, D.C., giving AFBF members and staff tools needed to successfully engage with consumers.  The Food Consumer Engagement Training helps farmers and ranchers connect with consumers and provided valuable information.  Va...
Grant Funding Study on Consumers Willingness to Pay for Animal Ag Practices
Grant Funding Study on Consumers Willingness to Pay for Animal Ag Practices
Grant Funding Study on Consumers Willingness to Pay for Animal Ag Practices
A grant from the Foundation for Food and Agriculture Research will fund a study on consumer understanding and willingness-to-pay for alternative production practices in animal agriculture.  The $50,000 grant was awarded to and matched by the Food Marketing Institute Foundation and the Animal Agriculture Alliance, making a total research investment of $100,000.  The Fou...
Most Consumers Say They Lack Access to Information about Food
Most Consumers Say They Lack Access to Information about Food
Most Consumers Say They Lack Access to Information about Food
New research by the from The Center for Food Integrity shows consumers want more information about food and how it’s produced.  The research, announced last week, shows only 28% of consumers strongly agree they have access to all the information they want regarding food, how it’s produced and safety.   Charlie...