beef checkoff

If there is a positive take away for the livestock industry during this pandemic, it is the rapid advancement of communications technology, allowing producers and industry leaders to more easily talk directly with consumers. Greg Hanes, CEO of the Cattlemen’s Beef Promotion and Research Board, said all the contractors they work with and their checkoff programs have really done a great job of adap

The holidays may look a little different in 2020. However, the National Cattlemen’s Beef Association and the Beef Checkoff want one thing to remain the same, and that’s beef. “Beef. It’s What’s for Holiday Dinner.” For the first time since ...

The Cattlemen’s Beef Board will invest approximately $39,380,000 into programs designed for beef promotion, research, consumer information, industry information, foreign marketing, and producer communications during the Fiscal Year 2021. At ...

As Americans fired up their grills for Memorial Day, the “Beef, It’s What’s for Dinner” campaign highlighted the hard-working beef farmers and ranchers who make grilling season possible. They did so with a new video, released on Memorial Day, that takes consumers on a dawn-till-dusk workday of raising beef, doing so in just 30 seconds. As the video ends, it ...

The coronavirus pandemic has changed promotion of food products to consumers, including beef. If you have a story idea for the Washington Ag Network, call (509) 547-1618, or e-mail gvaagen@cherrycreekradio.com

As Americans are spending more time at home, parents may need some meal inspiration to keep the whole family happy. The Beef Checkoff is offering some help with recipes that everyone in the family can enjoy and even make together. Some of the family favorites the Beef Checkoff recommends include Personal Beef Pizzas ...

The Beef Checkoff program and fifteen grassroots-led state beef councils won a major court victory last week. The U.S. District Court of Montana ruled in favor of USDA and the Montana Beef Council in the matter of R-CALF vs. Sonny Perdue and USDA ...

The National Cattlemen’s Beef Association seeks nominations for National Beef Quality Assurance awards. The 2020 National BQA Awards recognize five winners in the areas of beef producer, dairy, marketing and education. The awards, “demonstrate the pride we all have in the work being done to enhance our industry and the products we provide to consumers,” according to Glen Dolezal of Cargill Prot

A decision in lawsuit against the USDA and multiple state beef checkoff’s favor the federal programs. The lawsuit, filed by R-CALF, claims there is a lack of oversight in state beef councils. However, a magistrate decision sided with USDA and the state organizations earlier this week.  ...

The “Beef. It’s What’s For Dinner” campaign relaunched two years ago.  Over that time, the campaign has reached more than one billion consumers with informative digital marketing and social media content.  The campaign was developed by the National Cattlemen’s Beef Association and funded by the Beef Checkoff.  The campaign is designed to encourage fami...